Welcome to Seoul, a city where ancient palaces stand beside soaring skyscrapers. For first-time visitors or anyone wanting to conquer the city’s highlights with ease, the Seoul City Tour Bus is your golden ticket. This hop-on, hop-off service is the most efficient and enjoyable way to navigate the sprawling metropolis in 2026. With multiple routes covering everything from royal history to K-pop hotspots, you can design your perfect Seoul adventure at your own pace. Forget confusing subway maps and let the open-top bus guide you through the heart of the city. Here are the top 10 essential stops you absolutely cannot miss.
1. Gyeongbokgung Palace (경복궁)
Why it’s special: As the grandest of the Five Grand Palaces built during the Joseon Dynasty, Gyeongbokgung is the undisputed heart of historic Seoul. Walking through its vast courtyards and ornate halls feels like stepping back in time. The sheer scale and stunning traditional architecture are breathtaking, offering a profound glimpse into Korea’s royal heritage. Don’t miss the National Folk Museum located within the palace grounds. It’s a mandatory first stop for any history or culture enthusiast.
Practical Info: This is a major stop on the Downtown Palace Course. The palace has a small entrance fee (around ₩3,000), but it’s free if you wear a traditional Hanbok, which you can rent nearby.
Insider Tip: Time your visit to witness the Royal Guard Changing Ceremony, which takes place at the Gwanghwamun Gate at 10 AM and 2 PM daily (except Tuesdays). Arrive 15 minutes early to get a great viewing spot.
2. N Seoul Tower (N서울타워)
Why it’s special: Perched atop Namsan Mountain, the N Seoul Tower offers the most spectacular 360-degree panoramic views of the entire city. It’s a symbol of Seoul and a romantic hotspot, famous for its ‘locks of love’ fences where couples leave padlocks symbolizing their eternal love. The journey up the mountain via cable car is an experience in itself, providing stunning vistas long before you even reach the tower’s observatory.
Practical Info: Accessible via the Panorama Course. You’ll need separate tickets for the Namsan Cable Car and the tower observatory. Prices are generally around ₩15,000 for the cable car and ₩21,000 for the observatory in 2026.
Insider Tip: Visit about an hour before sunset. You’ll get to see Seoul basked in the golden afternoon light, watch a magnificent sunset, and then witness the city transform into a glittering sea of lights after dark. It’s three experiences in one!
3. Myeongdong (명동)
Why it’s special: Myeongdong is the vibrant, beating heart of Seoul’s shopping and street food scene. This district is a dazzling maze of neon-lit streets packed with flagship cosmetic stores, international fashion brands, and department stores. As evening falls, the central streets fill with food carts offering an incredible array of treats, from classic Tteokbokki (spicy rice cakes) and Tornado Potatoes to grilled cheese lobster and sweet Hotteok (filled pancakes).
Practical Info: A key stop on the Downtown Palace Course. The shopping is the main cost here, but the street food is very affordable, with most items costing between ₩4,000 and ₩10,000.
Insider Tip: While the main streets are fantastic, duck into the smaller alleys to find legendary, long-standing restaurants like Myeongdong Kyoja, famous for its Kalguksu (knife-cut noodles) and dumplings.
4. Dongdaemun Design Plaza (DDP) & Market
Why it’s special: The DDP is a stunning architectural masterpiece designed by the late Zaha Hadid. Its futuristic, neofuturistic curves make it look like a silver spaceship has landed in central Seoul. It’s a hub for art exhibitions, fashion shows, and cultural events. Surrounding the DDP is the legendary Dongdaemun Market, a massive complex of shopping malls and traditional markets that operate late into the night, making it a paradise for night owls and fashionistas.
Practical Info: Served by the Downtown Palace Course and a key point on the Night Course. Exploring the area is free, but exhibitions at the DDP may have fees.
Insider Tip: After exploring the DDP, visit the nearby Pyounghwa (Peace) Market after 10 PM. This is when the wholesale market truly comes alive, offering incredible bargains on clothes and accessories if you’re willing to buy in small bulk.
5. Gwangjang Market (광장시장)
Why it’s special: As one of Korea’s oldest and largest traditional markets, Gwangjang Market offers the most authentic local food experience in Seoul. The main attraction is the central food alley, a chaotic and wonderful jumble of food stalls where friendly vendors cook right in front of you. It’s the best place to try staples like Bindaetteok (mung bean pancakes), Mayak Gimbap (mini seaweed rolls), and fresh-sliced raw beef.
Practical Info: Located on the Downtown Palace Course. A filling and delicious meal here is incredibly cheap; you can feast for under ₩15,000. Bring cash, as many vendors prefer it.
Insider Tip: Look for the Netflix-famous ‘Knife-Cut Noodle Lady’ in the market’s central intersection. Her stall is always busy, but watching her expertly prepare the noodles and tasting her famous Gohyang Kalguksu is an unforgettable experience.
6. Insadong (인사동)
Why it’s special: Insadong is where Seoul’s past and present meet. Its main street and winding alleyways are filled with traditional tea houses, art galleries, and shops selling Korean crafts like pottery, handmade paper (Hanji), and calligraphy brushes. It’s a fantastic place to find unique, high-quality souvenirs that go beyond typical tourist trinkets. The area maintains a traditional atmosphere that feels a world away from the hustle of Myeongdong.
Practical Info: A convenient stop on the Downtown Palace Course. The main street is pedestrian-friendly, making it perfect for a leisurely stroll. Prices for crafts can vary widely depending on the artisan.
Insider Tip: Explore the Ssamziegil complex, a unique four-story building with a spiral walkway lined with independent artisan shops and quirky cafes. It’s a modern twist on the traditional Insadong spirit.
7. Bukchon Hanok Village (북촌 한옥마을)
Why it’s special: Nestled between Gyeongbokgung and Changdeokgung palaces, this village is a living museum. It’s a residential neighborhood showcasing beautifully preserved traditional Korean houses, known as Hanok. Walking up the hilly, narrow alleys offers stunning photo opportunities, with the tiled roofs of the Hanok set against the modern Seoul skyline in the distance. It provides a serene and picturesque look at what Seoul was like centuries ago.
Practical Info: This stop is part of the Downtown Palace Course. It’s free to enter and walk around. Be mindful that this is a real residential area, so it’s important to keep your voice down and be respectful of the residents.
Insider Tip: For the best panoramic view of the village, find the ‘Bukchon Traditional Culture Center’ and ask for a map that points out the ‘8 Scenic Spots of Bukchon.’ Spot number 6 offers the iconic downward view of the Hanok rooftops.
8. The National Museum of Korea (국립중앙박물관)
Why it’s special: This is the flagship museum of Korean history and art, covering everything from the Paleolithic era to modern times. Its vast collection is housed in a stunning, modern building with beautiful outdoor spaces. The museum does an incredible job of telling the story of the Korean peninsula through priceless artifacts, intricate Buddhist sculptures, and exquisite celadon pottery. It’s an essential visit for anyone wanting a deeper understanding of Korean culture.
Practical Info: A stop on the Panorama Course. Amazingly, general admission to the main exhibitions is completely free, though special exhibitions may have a fee. The museum is huge, so allocate at least 2-3 hours.
Insider Tip: Don’t miss the 10-story pagoda from Gyeongcheonsa Temple located in the museum’s central hall. It’s a breathtaking masterpiece of Buddhist art that is too fragile to be kept outdoors.
9. Gangnam Station (강남역)
Why it’s special: Made globally famous by PSY’s hit song, Gangnam is the epitome of modern, upscale Seoul. The area around Gangnam Station is a bustling commercial hub filled with high-end brands, corporate headquarters, endless dining options, and vibrant nightlife. It’s the perfect place to experience the dynamic energy of contemporary Korean life, from underground shopping arcades to the trendy cafes and restaurants that line the main street, Gangnam-daero.
Practical Info: The main stop on the Gangnam Course. Window shopping is free, but this is one of Seoul’s more expensive districts for dining and shopping. The bus stop is right in the heart of the action.
Insider Tip: Just a short walk from the main station area is the ‘Gangnam Style’ Horse Dance Statue. It’s a fun photo op, and when you stand under it, the famous song automatically starts playing!
10. Yeouido Han River Park (여의도 한강공원)
Why it’s special: The Han River (Hangang) is the lifeline of Seoul, and Yeouido Park is one of the best places to experience it. This spacious riverside park is a popular spot for locals to relax, picnic, ride bikes, and enjoy the outdoors. It offers fantastic views of the city skyline, especially of the 63 Building. In the evening, the park comes alive with people enjoying ‘Chimaek’ (chicken and beer) by the water. It’s the perfect stop to unwind after a long day of sightseeing.
Practical Info: A key stop on the Panorama Course. Access to the park is free. You can rent bicycles for a small hourly fee, and food delivery services will bring Chimaek directly to your picnic spot.
Insider Tip: If you’re visiting on a Saturday night from April to October, check for the Seoul Bamdokkaebi Night Market (Seoul Goblin Night Market), which often takes place here, featuring dozens of food trucks and handmade craft stalls.
Frequently Asked Questions (FAQ)
How much does the Seoul City Tour Bus cost in 2026?
As of 2026, a standard adult day pass for a single loop course (like the Downtown Palace Course) typically costs between ₩22,000 and ₩25,000. An all-course pass might be closer to ₩30,000. Prices can vary slightly between different bus operators.
Where can I buy tickets?
You can purchase tickets directly from the bus driver at any of the stops (cash or card), at the main ticket office near Gwanghwamun, or online through various official tourism websites, which sometimes offer a small discount.
Are there audio guides available?
Yes, all buses are equipped with multilingual audio guides. You’ll receive a set of earphones when you board. Guides are typically available in English, Chinese, Japanese, and several other languages, providing interesting commentary on the sights as you pass them.
Which route is best for first-time visitors?
The Downtown Palace Course is highly recommended for first-timers. It covers the most iconic historical and cultural landmarks, including Gyeongbokgung Palace, Myeongdong, Insadong, and various markets, giving you a perfect introduction to the city.
How often do the buses run?
Buses on the main routes typically run every 30 to 45 minutes, starting around 9:30 AM with the last bus departing around 5:00 PM. The Night Course has a more limited schedule, usually with just one or two departures per evening.
The Seoul City Tour Bus is more than just a ride; it’s a seamless, comprehensive, and fun way to connect the dots between Seoul’s most incredible sights. Whether you have one day or a full week, it’s an invaluable tool for exploring this amazing city. So grab your ticket, find a seat on the top deck, and get ready to discover the best of Seoul in 2026!
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